SXSW10: Augmented Reality & Lego Monday March 15, 2010

I have this thing at SXSW where I’m just brutal at picking panels. Typically, if you want to go to a good panel, chose the one that I’m not attending.

It’s a pretty fail safe concept and we’ve tested it a dozen or so times.

So with that in mind I got my wife to chose my final panel of the day and because of which I ended up at really interesting panel on Augmented Reality. If you’re unfamiliar with the concept (think fighter pilot displays), I suggest that you watch this little clip on the Lego Store’s new Augmented Reality campaign. It’s really great stuff and the panel, which didn’t really get into the meat or the dirt of the concept, showcased some great upcoming campaigns.

But this is just to cool not to pass on.

Categories: sxsw-2010, The-Pop-Culture,

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