The Student Surpasses The Teacher Wednesday July 15, 2009

It’s official the student has surpassed the teacher…

Let me explain.

Glutastic vs. c.t.overdrive - Stuvent vs. Teacher

A year ago, my girlfriend (since then she’s been promoted to fiancée) launched a tiny little web site called

The idea was simple.

Create a little blog, so Caitlin could help spread all of the information she’s gathered from her struggle with Celiac Disease and the world of Gluten Free Diets. We wanted to help people and to shed some light on the subject. Because let me tell you, being told that you have to remove Gluten from one’s meal plan is a pain in the ass.

Anyways, Glutastic officially launched last September with a pretty solid release. Caitlin’s friends and family started eating it up. Being a web nerd and a bit of statistics junkie, I kept watch over the stats. It quickly became apparent that Glutastic wasn’t going to be just a typical blog.

At an alarming rate the Glutastic readership started growing. Crushing major milestones with ease. 200 readers a month, then 500 readers, and so on. Until last week the unthinkable happened and I was forced to conceded defeat to my adorable, yet viciously competitive fiancée.

The Student Had Surpassed the Teacher.

It was a similar moment, to how the grey-haired BeachHead gets p0wned by Jinx In the 1987 rendition of G.I.Joe The Movie. Last week Glutastic leap-frogged c.t.overdrive in readership with one single kick to the groin post.

A post on Gluten Free Stampede Breakfast (please note that it’s a singular reference to Gluten-Free Stampede Breakfasts), landed at the top of most Search Engines relating to the Stampede. Because of which, Glutastic catapulted past the old c.t.overdrive. More remarkably, this post has paced Glutastic to double the overdrive’s readership for the entire month of July.

Now, to be honest I’m sort of exaggerating the competitive nature of this unique blogging couples thing we’ve got going on. In actuality, I’m super proud of her work on Glutastic and what it’s provided for others. Watching her reassure distressed readers and bumping into people who love her blog, has been far more rewarding than any set of Google Analytics could.

But the statistics do reveal some interesting concepts.

Personal Blogs vs. Community or Health Driven Blogging

First and foremost, don’t date a woman who blogs.

I’m kidding

In actuality, the major defining difference between the random insanity of the c.t.overdrive (a personal blog) and the direct nature of Glutastic, is the online community that’s been built.

Where I tend to write to an over-saturated audience of 20-40 year olds interested in music, t-shirts, ex-Calgary news anchors and Twitter. Caitlin writes directly to an undeserved audience – people battling with Celiac disease in Calgary. It’s because of this tone and direction that a cool little community has evolved around the Glutastic blog. Which in turn is why the site has become so successful in a short amount of time.

Upon visits to Glutastic you’ll notice that most posts are populated with 5-7 comments from a variety of casual and consistent readers. Discussion can be light-hearted or pretty passionate – depending on her level of sarcasm. It’s great to see and in conjunction with another popular blog, The Celiac Husband, it’s evidence that a small online community of Celiacs is bonding together. Which in turn was the whole purpose of the site.

One of the other major differences, is that Glutastic’s Celiac community is a group of incredibly loyal and engaged readers. People who literally survive off on word of mouth recommendations. We’ve run into people in the real world, who upon learning about her condition, have suggested we check out a site called Glutastic. Which always brings out a bit of a chuckle. But it is this sort of nature that allows Glutastic (and as a whole Health Blogs) the ability to really thrive. Where in comparison a Personal Blog without a specific audience, like the old c.t.overdrive, tends to plateau in readership.

The Student Surpasses The Teacher

Anyways, there’s far more technical stuff that I could dive into (stuff like bounce rates, popular posts, RSS feed loyalty, etc.), but the impressive nature in which Glutastic is able to captivate and cultivate readers is very interesting to watch. And to pull on my worn old heart strings, it also makes me very, very proud. awwwww

Plus it also means I get to scream I taught her how to Tweet at passers by.

Categories: glutastic, The-Site, The Blogosphere, The Calgary Vibe, The Canada Vibe, The Family, The Humourous, The Inane, The Personnal


“Caitlin writes directly to an undeserved audience”

This is meant to read “UNDER-served” audience, right?


Jamie · Jul 15, 02:03 pm · #permalink


I’m so sleeping on the couch for the next week and a half…


cto · Jul 15, 02:35 pm · #permalink


Teacher doesn’t proof read his work!


caitlin · Jul 17, 10:31 am · #permalink

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