Random Thoughts For A Failed Branding Opportunity Friday May 15, 2009

From a designer/branding perspective, the AHL is a bloody goldmine.

See unlike the major Leagues (MLB, NBA, NHL) the AHL really doesn’t have the storied tradition or teams with any sort of longevity (of course there are a few exceptions). Because of which there is major turnover within the league and each year two-three teams change locations and unveil a brand new identity.

It’s the league that gave use the beautifully wicked Milwaukee Admirals, San Antonio Rampage, Houston Aeros and the Hershey High…err Bears Logos. But it also happens to be the same league that gave us the Cape Breaton Oilers, Binghampton Dusters (WTF?) and the originally names Quad City Flames.

So now that the Flames have moved to Abbotsford, how did they utilize this golden opportunity at branding?

The Abbotsford Heat … I’m not going to completely throw the towel out on this one, but I have a feeling that a Flaming A and the color red might be involved.

… Because you know, that will go well in Canuckle Head country.

First – I posted this on the Armadillo Twitter link, but it’s too spine chillingly good not to post on the ol’overdrive – 53 Mind Blowing Uses of Typography (via. nonimage’s tumblr blog)

Second – IncSpring weighs in on the crowd sourcing controversy of it’s logo reselling business plan.

Third – A great typography web site has emerged that allows you to search on user submitted images based on the type in the image. The web site is called welovetypography.com.

Fourth – A list of the 25 highest scored shirts on twitter for 2009. Surprisingly this is number one.

HEARTLESS - Threadless T-shirts, Nude No More

Fifth – I’m not going to weigh in on the validity of the Big Television Network’s demanding a cut of the Cable company’s share of the pie, because frankly I’m not informed enough to state my opinion. But the decision by CTV stations in Calgary and Edmonton to launch save local T.V. sub-sites has irked me a bit.

I’m not sure what it is about the whole campaign, but using puppies to gain sympathy that’s just a bit of a low blow. Really, If we lose CTV Calgary, puppies are going to disappear … really. Come on now.

Sixth – TechVibes has released news that the IOC has set it rules for Athlete Bloggers during the 2010 Winter Games.

The rings are out, and mascots and other emblems belonging to the Vancouver Olympic organizing committee or national Olympic committees can only be used with permission.

Seriously! No Quatchi on your blog…le sigh!

Seventh – Mike Gart … errr …. Adam Goldberg has released the first single from his new music project LADDy. The first song is BFF and it is fantastic.

Eighth – At $93 this t-shirt better be made out of pure silk, but the HI! Design is to die for.

Categories: The-Random, The-Flames, The Calgary Vibe, The Canada Vibe, The Craziness, The Inane, The Music, The Pop-Culture, The Southern Neighbours, The T-Shirts, The World


You should try and design a Heat logo! I wonder if they’ll use a modified version of the Atlanta A.

Johnny Tran · May 26, 09:03 pm · #permalink

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