SXSW10: American Spirits Monday March 15, 2010

Ah yes, the hidden American Spirits booth.

The one thing I love about SXSW is the hidden American Spirits booth on the fourth floor smoking deck. Essentially, they set-up shop every year and pass out two free cigarettes to attendees. You scan your drivers license and they give you a whole bunch of swag, in return they mail you a whole bunch of merchandise.

But being that Canadian licenses aren’t the flimsy ones they make in the states, they can’t scan our id, so the American Spirits booth essentially becomes a place to stock pile cigarettes.

Categories: sxsw-2010, The-Inane,

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