#3 - It's Not How Good You Are, It's How Good You Want To Be Thursday February 11, 2010

Ok, ok, so I’ve let this whole c.t.overdrive book club thing slip even more. But I promise before I set-up shop in Washington, I will finish this section.

So back on track.

Book 3 on the list is the bible for all Web CocksIt’s Not How Good You Are, It’s How Good You Want To Be.

It's Not How Good You Are, It's How Good You Want To Be. - Paul Arden

Alright, so maybe it’s not really the bible for all web cocks. But in the same vein as The Prince is the bible for all politicians and The Art of War is the bible for all Soprano/Business wannabes, It’s Not How Good You Are, It’s How Good You Want To Be is the bible for all inspiring design/web/creatives.

Written by advertising legend Paul Arden, this book is essentially a pocket guide to surviving in the Advertising/Creative industry. Arden’s general theme is to work like a mad man, never back down, do the opposite of others and generally act with extreme confidence.

If you’ve started to delve in to any of the new media think-tank books, you’ll see many of the fundamentals that Arden touches upon in this book form the basis for many of these new-age books… Except for one difference.

This book can be read in about 30 minutes.

It’s a design book like no other. Instead of rambling en mass about what you should do, Arden fosters his poignant concepts through simple layouts. It’s a fantastic looking book and is a cornerstone for anyone in the creative industry.

Why It’s on the List

I make it a point to read this book once every three months. That revelation in itself is quite cheesy.

But I find that there are days, when it would be so much easier to throw everything away and walking into the nearest Virgin Megastore and just accept a job there. It is on these days that this book becomes a life saver. It’s simple, it’s easy and it reminds me that what I’m trying to do in my career is possible. You just have to step outside the box.

Lingering Idea

Getting Fired is a Good Thing. It means that you’re job was getting stale and it’s time to move on.

The idea being that, sometimes getting fired is the best thing in your career (of course this assumes that you are getting fired for something not illegal or detrimental to your company). Most people who are fired, know it’s coming. They’ve felt it for a while and they’re not fitting in any longer. Getting fired means it’s time to move on and the you and the company you work for are no longer a fit.

So look at is a positive and move to the next challenge.

The c.t.overdrive Book Club


If you are looking for the basis behind this list check out the original post. Or Just follow along below.

  1. Revealed Soon
  2. Revealed Soon
  3. It’s Not How Good You Are, It’s How Good You Want To Be – Paul Arden
  4. World War Z – Max Brooks
  5. The Chrysalids – John Wyndham

Categories: the-books, The-Pop-Culture,

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